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Meet the Manchester production house behind Mo Salah’s Egyptian Ramadan hit film

Vodafone/YouTube

VELVET Film Productions’ latest project with Vodafone Egypt has been a resounding success, with the the film clocking up 68m YouTube views since it launched in the crucial Ramadan viewing window.

The project features Liverpool star and Egypt national team captain Mo Salah and was shot across various locations including Cheshire and the famous Salah mural at Liverpool’s Anfield Stadium.

The campaign showcases Vodafone’s latest connectivity technology, and features Liverpool star Salah’s family alongside him.

In the film we see Salah and his wife Magi meeting as children in Cairo and follow their journey through a montage of family moments leading to their life in North West England.

Velvet’s healthily viewed Mo Salah film


Media City-based Velvet pitched against several other production companies to secure the project.

The company was responsible for servicing the UK element of the shoot, which included everything from locations to crewing, set design to photography.

Managing director at Velvet, Laura Smith, said: “We are thrilled to have had the opportunity to work with Vodafone Egypt and Mo Salah on this exciting film that has captivated audiences worldwide, and we’re so proud of the results.”

Sophie Finnigan, senior producer at Velvet, added: “Velvet rose to the occasion of servicing this film ready for the Ramadan period. We’re continuing to show that we can deliver high quality content for all levels of production.”

Jessica Motler, Velvet’s production manager, concluded: “We couldn’t have done this without our talented and dedicated crew. Their hard work and commitment to excellence are among the reasons why we were able to deliver such an outstanding project.”

Velvet is no stranger to working with big names and delivering content that resonates with a global appeal. This latest project adds to a body of work that features the likes of Wayne Rooney, Maya Jama and Christopher Walken.

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