Quiet is the new loud as driven launches TV campaign for Forest Holidays

David Prior's picture
by David Prior

Manchester agency driven has created a new TV-led campaign for Forest Holidays.

The campaign starts with 20 seconds of quiet interrupted only by bird song as it seeks to immerse the viewer in the tranquillity and nature of the forest.

After a while a voice says, “This is what 20 seconds of being at Forest Holidays feels like. Imagine how amazing a few days could be”.

It ends with a family enjoying a stay in a Forest Holidays cabin.

Watch the ad here:

Chris Lear, creative partner at driven, said: “It really is a unique experience and we wanted to give people a tiny taste of the freedom that only Forest Holidays offers. Sometimes you have to whisper to get heard and research showed this creative approach is perfect for the brand.”

Mark Smith, brand marketing and communications manager at Forest Holidays, added: “Our purpose is to create authentic experiences in Britain’s amazing forests that connect people, nature and communities. driven captured the essence of this in a way that leaves viewer wanting to experience more.”

The campaign was filmed by Chief Productions and directed by Marc Ingham. It is running on national TV, radio, press and digital.

There are 10 Forest Holidays locations across England, Scotland and Wales.

driven was launched in February 2008 by the former CEO, MD, Creative Director and Brand Director of TBWA Manchester – Neil Griffiths, Nick Brookes, Chris Lear and Graham Drury.

Current clients include GO Outdoors, Subway, Severn Trent Water, We Buy Any Car and Vagisan.

Register for the Marketing Show North here

The two-day expo returns to Event City in Manchester on February 27th and 28th