PHD Manchester behind CrossCountry tie in with Gordon, Gino and Fred: Road Trip

Stephen Chapman's picture
by Stephen Chapman

CrossCountry will be sponsoring ITV’s new 3-part travel series, starring Gordon Ramsay, Gino D’Acampo and Fred Sirieix.

The partnership with Gordon, Gino and Fred: Road Trip was planned and negotiated by PHD Manchester and fellow Omincom Media Group agency, Drum.

The sponsorship includes a series of TV idents to encourage people to travel with CrossCountry.

“We are excited to be the sponsors of ITV’s Gordon, Gino and Fred: Road Trip and knew that it was something we wanted to be a part of as soon as we heard about the programme,” said head of marketing for CrossCountry, Catherine Terry.

“We know our customers like to visit new destinations and iconic attractions in Britain, making the travel element of the programme a perfect fit for us.”

The 3 idents were made by McCann Manchester.

“Customers are embracing unique and unusual travel experiences to rediscover familiar destinations or differentiate trips to popular locations and our approach allows CrossCountry to directly tap into this audience,’ added Mark Worth, account director at PHD Manchester.