Dead Pixel Films powers health brand's first video campaign

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by David Prior

Dead Pixel Films has worked with Manchester-based health brand Go Nutrition on its first video campaign.

Go Nutrition wanted a new high octane advert to promote its new pre-workout powder Up Your Game.

Manchester-based Dead Pixel pitched five very different video concepts before one was chosen.

Go Nutrition wanted the video to feature Manchester and utilize local crews, actors and locations where possible. It was shot in Manchester city centre and Stockport over the course of one long day.

Up Your Game - Go Nutrition Social Media Campaign

Josh Burke, Go Nutrition's digital channel manager, said: "From concept to execution, it was an absolute pleasure working with Dead Pixel. Their professional nature and ability to take the lead on the project made the whole process very seamless.

Cal Thomson, director at Dead Pixel Films, added: "We were thrilled to be offered complete creative control over the video campaign for Go Nutrition. To have the trust and support from a brand makes our job so much easier.

"We are very pleased with the final video and look forward to more social media campaigns in the future."