Liverpool extends Standard Chartered sponsorship

Stephen Chapman's picture
by Stephen Chapman

Standard Chartered has signed a 4 year deal to remain Liverpool FC’s shirt sponsor until 2023.

The deal, which started in 2010, will become the second longest sponsorship deal in the club’s history.

“As a club we’re very proud to have Standard Chartered renew their relationship for another four years. Our connection runs deep, it means more than just sponsorship, from the outset it has been about working together with the club and our communities and supporters around the world,” said Billy Hogan, managing director and chief commercial officer at LFC.

“Importantly, it also means we are able to support our ambitions on the pitch and compete with the best in the world. We have enjoyed many highlights of this relationship so far and I look forward to many more.”

Neither the club, nor Standard Chartered has released the sums involved in the deal.

“Liverpool FC is one of the world’s best-known football clubs and we are proud to be associated with them. It is a fantastic club that shares many of our values and is hugely popular across our global footprint,” added Bill Winters, group chief executive at Standard Chartered.

“Our partnership has provided valuable support to the charitable initiatives close to our hearts and has helped us to further engage with our clients and staff as well as with LFC fans. We are excited to be able to continue this partnership, and look forward to building on our successful relationship.”