Mason Williams launches international brands division

Simon Austin's picture
by Simon Austin
John Williams

Manchester consumer lifestyle specialist Mason Williams has announced the formation of a new international division called Brands2UK.

The division will be headed by CEO John Williams, with a senior team underneath him including International Director Nicola Gregson, who has recently returned to the UK after 10 years in the Middle-East.

“We have brought international brands to life in the UK for nearly 20 years and this has become a specialisation in the agency,“ Williams said.

“We helped develop Europe’s biggest leisure complex Polaris World. That meant working with Jack Nicklaus as he developed six world class golf courses, launching six towns with a school, medical centres and 25,000 apartments as well as a wide variety of bars and restaurants.

“We’ve publicised cameras from Germany, breakfast foods from Finland and boating holidays in the middle of Portugal on Europe’s largest man made lake. 

“We are currently working with world-leading luxury crystal producers, Moser Glass from the Czech Republic, health foods Verso from Finland and Fruit Heroes from Denmark.  

“Also in Spain we worked with NH Hoteles, Hesperia Resorts and the finest residential development in Europe at Sotogrande. It therefore makes sense to set up a separate and specialist division with colleagues who have experience of bringing brands in to the UK and showcasing products to the British public.”