Leeds' OTB rebrands as it focuses on 'innovation marketing'

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by Simon Austin

Leeds agency OTB has rebranded as ThinkOTB to reflect a move to ‘innovation marketing’.

Prior to the rebrand, creative marketing and innovation services were offered via two separate workstreams - Think and OTB agency.

After working together on multiple projects and seeing the benefit to clients, the decision has been made to combine both.

Tina Catling, director at ThinkOTB said: “Right now, businesses are rapidly having to adapt to new ways of working, whilst also pivoting to meet consumer demand.

“By getting them to think differently, we can put them on the road to success and with our marketing offering, we can help bring those new ideas to market.”

Jo Waddington, managing partner at ThinkOTB, added: “By working as one, we can amplify the value we bring to clients, old and new, giving them the ‘more than’ factor; more speed, more relevancy, more economical and ultimately more valuable.”

Clients to have benefited from ThinkOTB’s innovation marketing approach include National Grid, Sellafield, and Morgan Sindall.