Fox’s returns to television with McCann Manchester

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by Stephen Chapman

Biscuit manufacturer Fox’s is running its first television campaign for 6 years.

Created by newly appointed agency, McCann Manchester, How Fabulous, How Fox’s will run across television and on demand.

“The Fabulous range is a core focus for Fox’s in the run up to Christmas 2020, in the wake of what has been one of the busiest trading periods for the biscuit category,” said Marketing Director, Muriel Breugelmans.

“This ad is of strategic importance and will help us not only sell more but also further build our premium high- quality image for the Fox’s brand.  The business is excited to be back on TV and VOD and we are looking forward to seeing the results of increased exposure.”

The 30” spot is soundtracked by an instrumental version of ABC’s The Look of Love.

“Fox’s is a much loved biscuit brand, we are delighted to be working with them and look forward to continuing to build the brand’s success and drive sales,” added Karen Buchanan, CEO at McCann Manchester.

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