Manchester-based One Brand Magic, has secured a PR retainer to represent the leading white goods manufacturer in the world.
Haier is headquartered in Qingdao, China, and comprises Candy, Casarte, Fisher & Paykel, GE Appliances and Hoover.
Graeme Wood, CEO at One Brand Magic, said: “We have a wealth of knowledge, experience and connections in the kitchens, bedrooms and bathrooms industry and are thrilled to add Haier’s name to our growing client roster.
“Haier is a very serious player in the world of kitchen appliances and our PR team will be looking to raise its profile in the UK.
“Haier appliances are famed for their premium positioning, innovative features and style and we’re chomping at the bit to spread the word about them to retailers and consumers across the UK.”
