Media Agency Group unveils multi-million-pound campaign for cab-hailing app

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by Simon Austin

Media Agency Group has unveiled a multi-million-pound campaign for one of the world’s largest ride-hailing apps, Ola, which recently launched in London.

The campaign by the MediaCityUK-headquartered agency increases awareness of Ola’s services in the capital. Ola was founded in India in 2010 and is operational in more than 250 cities and does over a billion trips a year. It is seen as the major global competitor to Uber and its launch in London has provoked headlines of 'cab wars' in the capital. 

It launched in the UK in 2018 and the company has worked with Media Agency Group to build its brand in Bristol, Exeter, Liverpool, Bath, Reading and Cardiff.

A teaser campaign launched across London with the full campaign featuring the strapline ‘Change is Coming’ - hitting commuters, shoppers, tourists and lifestyle audiences this week.

John Kehoe, CEO of Media Agency Group, said: “London is one of the world’s biggest markets for ride-hailing services this is a great move for Ola. They have already hit the No1 download spot on the app store and signed up over 20,000 drivers to its app and we are certain their brand will catapult over the coming weeks as the campaign builds momentum across the capital. 

“This campaign incorporates a mix of media including press, digital, radio, TV, out-of-home and Podcasts, which will be influential in building their market share in London and the surrounding areas and on the back of the successful work already delivered in other areas of the UK”.

Arun Srinivas, COO of Ola, added: “The Media Agency Group has played an important role in the progress Ola has made in the UK. We look forward to building on our success by offering a differentiated service to Londoners, focused on quality, safety and reliability.”