Truth Creative has been retained by University Academy 92 (UA92) to build on the success of its high profile launch to students in September.
The Manchester agency won a competitive pitch to secure an expanded retained brief from the new higher education institute also known as UA92, which was founded by Gary Neville, Ryan Giggs and the other former Manchester United players known as the Class of 92.
Located within the former Kellogg’s building in Old Trafford, UA92 offers a range of courses across business, media and sport. Its curriculum is inspired by the experience and connections of the Class of 92, developed by Lancaster University, and supported by industry partners Microsoft and KPMG.
Truth Creative will now work with UA92 in raising its profile and attracting the next cohort of students, with a brief that includes advertising, exhibitions, print and digital.
