Leeds channel agency We Are Boutique has been appointed by national kitchen retailer Kutchenhaus to build its brand in the UK and support its franchisee partner network.
Kutchenhaus – owned by Europe’s largest kitchen manufacturer, Nobilia – has chosen Boutique to work on a retained basis to drive forward its national PR and social media strategy and increase awareness of its 28 showrooms.
The brand has confirmed plans to open a further nine showrooms in the UK before the end of 2019, with Boutique also providing tactical local marketing support to both existing and new stores.
Sean Ford, head of sales and operations for Kutchenhaus, said: “Thanks to our fast-growing franchisee network, the next 12 months and beyond promises to be an exciting period for the business.
“We’re following an aggressive growth strategy over the next few years and felt that We Are Boutique’s PR and social media expertise, coupled with its experience of working with major homes and interior brands, set them apart. The agency also works with franchise businesses which is key to them understanding our market and business model.”
Boutique’s head of PR, Chris Hughes, added: “The whole agency is thrilled to be working with Kutchenhaus as it is a major brand in the kitchen retail space. It plays to our strengths and further bolsters our PR and social media credentials in the interiors’ market.
“We’re looking forward to driving the brand forward and developing marketing strategies which complement the company’s ambition.”
We are Boutique spans three core disciplines – media buying and planning, digital marketing and PR – and has clients including Costcutter Supermarkets Group, 247 Blinds and Express Bi-Folding Doors.
