Leeds' Tall appointed by Manchester tech firm

Simon Austin's picture
by Simon Austin
Tall

Leeds agency Tall has been appointed by global SaaS technology firm Sorted Group to enhance the brand’s digital presence.

The three-month project will see Tall updating Sorted’s existing brand guidelines, reviewing the firm’s digital outputs and ensuring overall brand consistency.

Manchester-based Sorted works with international clients to provide custom-built, software applications for logistics and supply chain solutions.

Founded by CEO David Grimes in 2010, Sorted has gone from a small-scale operation at his parents’ kitchen table to a global business in just seven years. High-profile clients include ASOS, Lush, French Connection and Missguided.

Tall will work alongside Sorted’s in-house marketing team to apply a digital-first approach to the brand. The project will also outline how Sorted’s personality should be showcased through future digital creations including responsive user interface layout, cards, buttons, iconography, animation, email marketing and social media.

Tall co-director of Tall Guy Utley said: “Sorted approached us knowing their brand guidelines did not detail the thinking or guidance required for their teams to market across digital channels, which was one one of the first ways customer interacted with Sorted when looking to make a buying decision.

“We worked with Sorted’s creative in-house marketing team to take their existing brand and apply a digital-first approach to ensure it works across all channels.”

“We believe that every brand needs to progress and adapt to changing environments; we also believe that the use of the brand must be consistent across both offline and online platforms.

Sorted Head of Brand Lee Thawley added: “Our brand is very bold, confident and works brilliantly offline. However, when it came to its digital presence, it had become open to interpretation. It was really important that we protected the equity that the brand was building, but evolved it to work across a broad spectrum of digital platforms in the same bold and confident way.

“Tall’s work has been exceptional, getting to really understand us, our world and the challenges we faced. They were also very respectful of our current brand, developing a set of digital guidelines and assets that we can now confidently use in-house to help further build our evolving brand.”