Following a competitive public tender, Dead Pixel has secured the contract to write, shoot, produce and edit 2 x 0:60s brand films and a selection of shorts for Marketing Manchester’s new campaign for the city, fronted by local celeb Meduula.
The films will be used in national and international campaigns, on TV, social, web and events around the globe aimed at generating growth and interest in Greater Manchester.
Featuring fast-paced editing, a combination of brand new and archive footage, and compelling spoken word scripts performed by award-winning Manchester-based rapper, poet, and DJ, Meduulla, the films canter through some of the city-region’s core values and virtues, its record of achievements, and its love of – and proficiency in – the worlds of sport, music, and culture.
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Victoria Braddock, managing director at Marketing Manchester, said: “Greater Manchester – this wonderful place packed with energy and opportunity – has experienced such an exciting period of growth in recent years and Marketing Manchester has been at the coalface, promoting the destination through times good and bad.
“There are many people around the world who know our city and what we are famous for, but there are just as many who need an initial introduction; therefore, the aim of these films is to pique the interest of those new audiences, getting as much as possible across in 60 seconds and encouraging hem to find out more.
“We are very proud of these films, the voice they use, and what they say about Greater Manchester as a destination in 2025. After some early previews at recent events such as SXSW in Austin and MIPIM in Cannes, we are ready to go full throttle using these films to promote the destination and help create new opportunities for Greater Manchester to continue to grow.”
Cal Thomson, owner at Dead Pixel, added: “Creating a global campaign that promotes the cities culture, history, universities, industries, hospitality scene & job opportunities all in 60 seconds is no easy feat but one in which loved being a part of and we can’t wait to see the impact this has on Manchester over the coming months and years”
