Northcoders hires Manchester production company for paid social brief
Manchester-based Fraggell Productions has been appointed by Northcoders as the coding training provider prepares for national expansion.
Fraggell, which has a large presence within direct-to-consumer and works with brands like PrettyLittleThing, Beauty Bay and LADBible, will manage Northcoders' paid social activity as well as creating video content for the brand.
Northcoders, based in Manchester and Leeds, recently announced its plans for further expansion after returning to profit, stating its plans to target Liverpool, Newcastle and Sheffield for new hubs before going national.
Fraser Cottrell (pictured, left), Co-founder of Fraggell Productions, said: “Northcoders is the biggest game-changer in the coding industry in recent years and it’s now our job to raise further awareness of their brand through paid social.
“We worked with Northcoders several years ago and our partnership was extremely rewarding. We’re confident this will continue as we get started on the next exciting phase.”
Charlotte Prior, CFO of Northcoders, added: “We’re excited to welcome back the team at Fraggell Productions. They are great to work with and nail the brief each and every time.
"After the pandemic it was important that we re-address our marketing strategy and how we can use paid social media to our advantage, and we knew that Fraggell Productions were the right people for the job.”