Eco-friendly deodorant brand launches with Manchester agency

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Pitt Balm, a natural, refillable deodorant brand, has appointed Avant PR to handle its launch.

The Manchester agency will promote its natural and environmentally-friendly credentials to national and trade press. This will primarily focus on online media, but also print and television.

“As consumers look to make switches to a more sustainable lifestyle, we as an agency are making a conscious effort to work with brands who promote this ethos through innovative and planet-friendly products,” said Director and Co-Founder of Avant PR, Ellen Kelly.

“We’re looking forward to launching Pitt Balm to the media – its unique refillable deodorant is a fresh way to reduce environmental impact easily, and we’re confident that press and consumers will be as excited about it as we are.”

The brand says that it’s Vegan, cruelty-free and doesn’t contain aluminium salts, parabens and chemicals.