Manchester kids’ entertainment brand to launch in US following lengthy IP registration process

Manchester children’s entertainment brand Green Bean Studios is to officially launch in the US following a protracted two-year IP registration process involving four different solicitor firms.

Despite the lengthy registration process, the brand said that one of the key highlights was achieving repeat organic sales in the USA, whilst welcoming new customers who share the brand’s core values of Earth, Community, and Kids.

Green Bean Studios will now officially launch the brand in the USA and welcome introductions to leading professionals and impact investors from the entertainment and retail industries.

In 2024, the brand premiered an official trailer for its new animated preschool TV series with an eco-conscious focus, Green Bean and Friends. The 2D animation stars leading character Green Bean and five unique friends who love to play, learn, and go on fun outdoor adventures together. The original IP animated TV series is ready to acquire a production partner for the next steps of development.

Green Bean also achieved another key milestone in 2024 within its retail arm. It successfully launched two more retail ECO developments: Beckett’s Hive, a two-piece soft toy set, and Green Bean’s Garden, a multi-sensory board book. The launches strongly aligned with the brand’s mission to increase reading for pleasure and develop wholesome, fun, and educational children’s toys.

Green Bean’s founder Anita Frost was one of four winners of last year’s KPMG Black Entrepreneurs’ Awards. Frost previously told Prolific North: “I believe our products can serve as an educational tool to illustrate the importance of sustainable communities, responsible consumption and production. Our work with universities, our conversations with parents and carers, and our engagement with educational professionals, is ensuring the toys, games and entertainment we create truly support children to play, learn, develop and reach their full potential.”

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