M&A advisory and business finance firm Hilton Smythe has appointed Smoking Gun as its retained B2B PR agency.
Smoking Gun was selected for its deep understanding of the B2B media landscape, bold creative thinking and proven track record of delivering strategic campaigns that drive real business results.
Headquartered in Manchester, Hilton Smythe operates nationwide, providing director-led support and expert guidance on acquisition and sales deals ranging from one to £20 million.
The business has specialist experience across sectors including retail, hospitality, healthcare and manufacturing, and the firm is widely regarded for its ability to unlock value for business owners across the UK.
Smoking Gun has been tasked with elevating Hilton Smythe’s profile as expert M&A advisors and supporting its ambitious growth plans. The partnership has already secured coverage in key media targets.
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Caroline Aspinall, commercial director and head of B2B at Smoking Gun, said: “Smoking Gun is known for bold campaigns that challenge expectations and spark action. In the B2B space, we pride ourselves on cutting through the noise with creative ideas that make brands impossible to ignore.
“Hilton Smythe has given us an important brief, to establish them as the corporate finance partner of choice in the region and amplify their offer that makes them stand out against competitors.
“Over the coming months we will realign their comms proposition and ensure that we build trust, drive credibility and increase awareness of Hilton Smythe.”
Gareth Smyth, co-founder and CEO of Hilton Smythe, added: “We are entering a pivotal phase of growth, particularly focused on expanding our presence in the North West and positioning ourselves as specialist M&A advisors.
“Smoking Gun stood out for their exceptional media expertise and strategic insight. We’re excited to build a powerful partnership that supports our evolution and showcases the true value we deliver.”
Smoking Gun’s B2B division delivers campaigns for a diverse portfolio of clients including University Academy 92, BWH Hotels GB, American Golf, Landwood Property Group and Variety, the Children’s Charity.
The agency is the current holder of three Gold B2B Campaign of the Year awards, as well as the Gold AMEC Award for Best Use of a Measurement Framework.
