Hatch, the creative communications agency headquartered in Leeds, has been appointed by Leeds Bradford Airport (LBA) to support the airport’s ongoing consumer PR.
Hatch, which specialises in PR, content production, social media and activation, is working closely with LBA to support in delivering consumer awareness, including surrounding the airport’s £100 million terminal regeneration.
The new terminal extension, a cornerstone of LBA’s commitment to regional growth, will deliver a modern, efficient facility, and promises to set new standards in passenger comfort.
The first phase of the regeneration project is set to be completed in summer 2025, when guests will be able to enjoy an elevated experience in the new terminal extension before attention switches to phase two of the project, which involves redeveloping the existing terminal.
Hatch has been briefed to tell the story of the regeneration project and the benefits consumers can enjoy when travelling from Yorkshire’s largest airport, as well as helping LBA to grow its brand awareness.
Matt Peden, managing partner at Hatch, said: “It’s a really exciting time for LBA with such a huge development becoming very real for consumers this year. Over four million passengers went through LBA last year, so pushing out core messages about the regeneration and the benefits is going to be vital to the ongoing success of the project. We’re really looking forward to getting stuck in.”
Phil Williams, head of marketing at LBA, added: “We have some big aspirations for the airport and that includes increasing passenger numbers. We’re really keen to ensure we talk to as many consumers as we can about the improvements happening at LBA and how that’s going to make their journeys better. Hatch’s experience in the sector and their creative process has impressed us and we’re looking forward to working with them in this new partnership.”
Hatch is a creative communications agency specialising in PR, content, social media and activation, with offices in Leeds and London.
Founded in 2008, the agency works with clients across food, drink, travel, sport and fast-moving consumer goods (FMCG), including Barcadi, bet365, Hisense, Six by Nico and UK Sport. The agency earlier this month vowed “death to boring PR, although it turned out to be part of a campaign for a non-alcoholic beer brand rather than an actual exhortation to man the barricades against their peers.
