Cry Havoc has completed the first television campaign for The Book People.
The 30 second advert will appear on TV, DRTV and cinema, and is entitled “The Book.”
It was filmed on location, and in Cry Havoc’s 25,000sq ft studio in Leeds. The cast included The Book People colleagues and friends of the business.
“This is a first for both Cry Havoc and The Book People. The first time The Book People have been on TV and our first TV campaign as Cry Havoc,” said Managing Director, Jon Dark.
“I’m immensely proud of the ad and the work our team put in to make it happen.”
It will form part of a multi-channel campaign, which has also been created by Cry Havoc.
“We are a brand with purpose; a bookseller with heart and our vision is to inspire a lifelong love of reading. We believe all minds deserve to be nurtured, young or old, and we do that through beautifully curated collections,” added The Book People’s CEO, Claire Bayliss.
“Big Book Boost is integral to the future growth of our business and our ATL campaign ensures we are well placed to transition the company from ‘story sellers’ to story tellers’. The team at Cry Havoc have created a beautiful advert that perfectly captures the essence of our vision”.
