Pete Lappin, the former Associate Director of Citypress has joined Influential as its new Client Services Director.
Lappin was an Account Director at Paver Smith until 2012, two years before its rebrand to Influential.
Since that time he held various roles at Citypress, most recently heading up its Liverpool team.
At Influential, he’ll oversee the agency’s client roster across its digital, creative and insights services.
“I know the senior team at Influential well and have been impressed by the culture of ambition and creativity that has been fostered within the agency. I’m excited to work with what is an outstanding team and to be a part of the agency’s future as we continue to ensure excellent client service sits at the heart of all of our activities,” he said.
Sara Wilde-McKeown, Managing Director at Influential, added:
“Clients are increasingly wanting – and needing – a more integrated approach to marketing and our service lines have reflected this for some time. Pete deepens the pool of strategic resource we have and will help us align our various departments to complement each other more effectively. He has high level experience and an exceptional commitment to quality.”