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Kiss Branding gets to work on hair loss


Leeds strategic studio Kiss Branding has been working for the last 24 months on transforming hair loss remedy Dense from a small startup range to a retail and investor-ready brand.

It has remodelled the brand across all aspects including audience, insight, brand positioning, visual identity and messaging, right through to the creation of distinctive packaging and exploding the brand out into digital, social, point of sale and merchandise materials.

The result is a brand that “celebrates optimism and proactivity, but that’s rooted in science through every touchpoint.” The distinct yellow colour gives it “bold confidence and energy that reflects the brand’s core values,” while the Dense bottle structure, visual identity and messaging is “as empowering as it is efficacious,” all the while sitting confidently with other products and not broadcasting that it is a ‘hair loss’ solution to everyone who enters the bathroom.

Ash Hashmi, Dense co-founder, said: “The KISS team can really take your brand to new levels. I would say trust the KISS process as it is very detailed and everything has a purpose. They have always genuinely cared for the brand and put the interest of the brand first.”

Poonam Saini, co-founder of Kiss Branding added: “Creating brands that empower and have a positive impact in people’s lives is at the heart of our agency. After a successful launch online, Dense is working with barbers to help educate them and spread the word to help more men overcome hair loss anxiety.”

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