Ben Ducker has been promoted to the role of Executive Creative Director at Leeds’ IMA.
Ducker joined the agency last year as its Creative Director from Journey Further – where he was ECD.
Prior to this, he ran his own production company, Rascal. His career, which also includes time at Fold7 and VCCP all of which has seen him work across creative marketing, advertising, digital and PR.
“As the marketing funnel becomes more fragmented, we move to a model of ‘creative connections that convert’, enabling brands to reach and engage customers where they are and in ways that are relevant to their world,” he stated.
“This has created the need for a multi-disciplinary creative offering where I hope my broad background in creative agencies (from traditional to producing and directing to social and performance) can help connect the creative dots.”
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He will lead on accounts, including Jet2, Next and Mira, and IMA said he would be “the driving force behind pitches for new creative briefs.”
“Ben’s promotion is not only extremely well deserved, but fine-tunes our commitment to delivering the highest quality of creative work,” explained Alex Uprichard, Managing Director.
“His unique blend of creative imagination and production pragmatism is vital to our evolution as we prioritise attention seeking content. We’re looking forward to the next stage for our creative development and know Ben will lead the team and the agency to new heights.”
