Purple Riot has been appointed to deliver a back-to-school campaign for lifestyle brand, Hype.
The Manchester agency will handle product placement and experiential activities throughout the summer.
The Be Bold. Be You. campaign features brand activations across high-footfall locations and a TGJones window takeover, all designed to “own the summer holidays” during a peak period for Hype.
“Back to School is one of the most important moments in our calendar, and this year we wanted to go bigger, bolder, and more visible than ever,” said Joanne Reidy, Head of Marketing at Apparel Brands.
“Purple Riot understood the assignment from day one, bringing the kind of creative thinking, energy and execution that makes a difference. We’re excited to see the impact this campaign will deliver.”
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It’s the latest fashion and retail appointment for Purple Riot, following Bench and Hatty.
“Hype is a brand that doesn’t play it safe, and neither do we,” added Nikki Kitchen, Founder and Managing Director at Purple Riot.
“This campaign is all about showing up, standing out, and giving the Back-to-School moment the energy it deserves. From media relations to social media takeovers, we’re bringing Hype’s personality to the forefront and making sure it lands with serious impact.”
