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Hull brothers raise £250k through DIY approach to apps

Hull's Bailey Brothers

Hull ‘DIY’ app developer, February, has raised £250,000 in venture capital funding just a year into its existence.

February, which has already established itself as a leading “no-code” app developer, provides a template-based platform on which businesses can build their own app with the minimum of complexity. It will use the new seed funding from SFC Capital to invest in research and development and operational and customer growth.

February was launched last year by Ash Lewis, CEO, alongside his brother and COO Tom, who had previously worked on labour and cash-intensive app launches in both the UK and Europe.

Ash said: “We started February after identifying a gap in the UK market for a no-code app developer and that the route to that market was quickly achievable with the skills and team we had and were able to pull together.”

“Since 2020 when we started development on our software that can quickly generate native apps in multiple languages from a visual interface we’ve had a goal that can be summarised in one sentence – ‘anyone can build a modern, powerful app, without any coding or design knowledge.’”

The CEO adds that while working in traditional app development he began to realise that “90-95 per cent” of the code used was essentially the same or very similar.

He adds: “Building an app, such as a dating app, sounds like a large and complicated task, but with no-code everything from user-interface, user onboarding, user management, reporting management, banning and deleting users, even app promotion can be very simple and straightforward.”

The brothers were previously behind targeted ad platform Flomigo, and Ash says their latest venture has attracted venture capital backers partly because there is so much interest in no-code software development, and is also using February’s no-nonsense approach to develop further apps.

These include Duos, an app which allows people to link with a friend to play games with, and Audid, an audio app due to launch imminently providing 15-minute book summaries.

 

 

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