After a “highly competitive” pitch process, HUB is to deliver integrated marketing services for Jorvik Tricycles across the UK and Europe.
The integrated agency will be responsible for Jorvik Tricycles’ data analysis, creative strategy, SEO, PPC, paid and organic social media, email marketing and website management.
HUB will also build a bank of new photography and videography for Jorvik, elevating its creative identity across all channels, and spearhead the York manufacturer’s advent into TV advertising.
Founded in 2014 by James Walker, Jorvik Tricycles’ very first product was a mobility solution for James’s father who has Parkinson’s. It has since grown into a multi-million-pound business with over 35,000 tricycles sold worldwide.
In addition to its flagship York showroom, Jorvik Tricycles has a presence in Germany, Netherlands, Italy, France and Spain – and will soon be opening a new showroom on the south coast of England.
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“Although the company has grown exponentially over the past decade, our ethos of inclusivity and empowerment has remained unchanged,” said James. “HUB homed in on this element of our brand identity from the very beginning, and that’s something we at Jorvik really resonated with.
“We heard pitches from 11 different agencies in total, but we ultimately chose HUB because of their straightforward approach, keen understanding of the challenges facing our sector, and overall culture fit. We’re really excited to see where this partnership with HUB takes us over the coming years.”
HUB has a strong presence in both the mobility and ecommerce sectors, and has overseen the growth of several family-founded businesses into industry leaders.
Work has already begun on expanding Jorvik’s channel strategy, with new creative focusing on broadening the company’s audience reach while retaining the brand’s core identity.
Rob Shaw, CEO of HUB, said he is thrilled with the new partnership: “Our sector experience and comprehensive integrated offering makes us the perfect marketing solution for Jorvik,” he explained. “James and the team have a brilliant and unique product offering, and the team at HUB can’t wait to be a part of their growth journey into the future.”
