Dept has revealed the new branding and website for Manchester homeless charity, Coffee4Craig.
It’s the first time in 7 years that the charity has updated its look, with the brief originally starting as an internal hackathon at the Manchester agency, before becoming a full rebrand. This was carried out pro bono.
“The project team reviewed Coffee4Craig as an organisation, and how its ambitions can be supported with its branding and web presence,” explained Jake Smith, Solutions Director at Dept.
“An opportunity for a full refresh was uncovered, facilitating operational cost-savings, and generating additional methods of donation through the use of digital channels.”
A new colour scheme and logo was designed, while the website features a more personalised user experience and a sliding donation scale to encourage interaction.
