British Airways Holidays, one of the UK’s leading and most trusted tour operators, has teamed up with Heart, the UK’s biggest radio brand, to celebrate the opening of the first major theme park in Orlando this century by filling a plane with hundreds of Heart listeners and sending them on an unforgettable adventure to Universal Orlando Resort.
Heart’s “Seat in the Sky” campaign is its biggest holiday giveaway ever and will see 200 lucky winners secure a seat on a specially chartered British Airways flight to Universal Orlando Resort for seven nights in October.
The holiday prize includes return flights from London, hotel transfers, a seven-night stay at the recently opened Universal Terra Luna Resort, plus tickets for all four of Universal Orlando’s theme parks – Universal Studios Florida, Universal Islands of Adventure, Universal Volcano Bay and the brand-new Universal Epic Universe – as well as US$400 spending money.
The competition celebrates the launch of Universal Orlando Resort’s newest theme park, Universal Epic Universe – which opened its doors on 22 May and is one of the most innovative and immersive theme parks ever created.
READ MORE: Rebranded Manchester ecommerce giant promises “more choice and convenience” through new range of delivery options
As the first major theme park to open in Orlando in 25 years, guests are transported to five imaginative worlds filled with extraordinary adventures that go beyond guests’ wildest imaginations: Celestial Park, The Wizarding World of Harry Potter – Ministry of Magic, SUPER NINTENDO WORLD, How to Train Your Dragon – Isle of Berk and Dark Universe.
As the official UK holiday launch partner of Universal Orlando Resort’s highly anticipated new Epic Universe, British Airways Holidays is marking this significant milestone in Orlando, Florida, by giving Heart listeners an extraordinary opportunity to win a place on the holiday plane with 200 seats available.
Heart’s “Seat in the Sky” has launched this week, with the trip taking place between 25 October and 1 November 2025. Listeners will have multiple ways of participating in the competition, from answering the phone by saying “I want my Seat in the Sky” to a game inviting callers to select one of five suitcases, with only one containing the holiday prize inside.
Andrew Flintham, managing director at British Airways Holidays, said: “At British Airways Holidays we’re proud to be the official UK holiday launch partner of Universal Epic Universe, and so excited to be working with Heart on the biggest ever giveaway in the radio brand’s history. With this activation we hope to inspire Heart listeners to book in that holiday to Orlando and to experience everything Universal Orlando Resort has to offer for themselves. With daily flights and great value savings on our package holidays, we can’t wait to help them book their unforgettable stay.”
Alison Montague, VP, marketing & sales at Universal Destinations and Experiences, said: “In celebration of the recent opening of our brand-new theme park Epic Universe, we are delighted to partner with British Airways Holidays and be part of Heart’s biggest ever giveaway. An incredible 200 winners will have an opportunity to discover our destination and enjoy our world-class attractions across all four parks at Universal Orlando Resort including Epic Universe, our boldest and most ambitious theme park yet.”
Katie Bowden, managing director of commercial audio at Global, added: “Commercial partnerships have the power to create unique and unforgettable experiences and I’m thrilled that we’ve been able to launch something so special and exciting for Heart listeners by joining forces with British Airways Holidays and Universal Orlando Resort.”
Universal’s brand-new park offers five immersive worlds with everything from groundbreaking attractions, breathtaking entertainment and magnificently themed dining experiences, while the all-new Universal Terra Luna Resort is one of eleven hotels offered at Universal Orlando Resort.
