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Good Move! Property company relocates SEO, content strategy and digital PR brief to HUB

Leeds-based regulated property buying company Good Move has appointed HUB to take charge of technical SEO, content strategy and digital PR with the aim of increasing brand awareness and building trust.

Good Move made the switch after an assessment of its ongoing SEO investment indicated the need to take a fresh approach. Now, it is looking forward to a more targeted approach which will see it go toe-to-toe against competitors on SERPs.

The account win follows the appointment of Malcolm Slade as Performance Director at the beginning of 2024.

Rob Shaw, CEO at HUB, said: “Winning Good Move’s trust with such an integral element of their marketing strategy really is testament to the quality and expertise of HUB’s growing performance marketing team. HUB has had the privilege of offering a new perspective based on the wealth of experience Malcolm has brought to the agency, and we are eager to instil credibility and expertise within our client’s domain.

“HUB’s strategy will demonstrate the value Good Move can add to its customers’ property journeys through relevant and useful content, all while asserting Good Move’s dominance in their market.”

Nima Gharsi, director at Good Move, added: “Finding an experienced agency that we could trust to refresh our SEO strategy has been a challenge. HUB’s brand-centric approach to SEO really resonates with us, and I am excited to see how this partnership will deliver growth for Good Move and value for our customers.”

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