North-West based branding and packaging design agency Into the Light has made two new hires following a recent influx of new business.
Louise Kennedy has joined as head of strategy, and Susie Catchpowle joins the studio as a designer.
Kennedy comes from BGN where she was head of strategy for two years. Prior to that she was strategy lead at Brandon Consultants, where she worked alongside Into the Light founders Simon Ellis and Kate Bermingham for around five years until 2023, and has also worked in client-side roles for Kellanova and Kerry Foods.
Catchpowle was previously at design agencies Coley Porter Bell, Biles Hendry and Butterfly Canon.
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Into the Light MD Ellis said: “We couldn’t be more excited to welcome Louise and Susie to the team. Having worked with Lou for five years previously, I’ve seen first-hand the depth of her expertise and strategic thinking. Susie brings experience from some well-respected design agencies and will strengthen our creative department in this busy growth period.”
Kennedy added: “The role at Into the Light has come at a perfect time for me. Their predominantly consumer-goods client base is a great match for my skills and experience, and I can’t wait to help deliver some brilliant work and help grow this exciting new business.”
Into The Light is a strategic branding and packaging design agency based in Manchester and Liverpool. Working with clients such as Horlicks, Premier Foods, Birdseye and Symington’s, the agency aims to bring clarity and distinction to FMCG brands, helping to increase sales with clever and impactful design. Its partnership with Pulse Media, which supplies artwork and repro services to brands including Premier Foods, Lactalis, Theakstons and Lavazza, means it can also offer clients the added benefit of a seamless and cost-effective design-to-print process.
