One of the UK’s leading independent leasing, vehicle outsourcing and fleet management provider, Zenith, has appointed Wolfenden to spearhead a new organic search strategy across SEO and Digital PR.
Providing intelligent vehicle solutions for over 30 years, Zenith and the Zenith Group, which has a total fleet of around 174,000 vehicles and about 1,450 employees, and includes the direct-to-consumer leasing business ZenAuto, are driving forward efforts to decarbonise the UK through its vehicles and beyond.
Joining the EV100 global initiative to bring more electric vehicles onto UK roads, Zenith is seeking continued growth of its presence, building on the success of its existing salary sacrifice schemes, fleet management solutions, and personal contract hire offering.
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At a crucial time for the motoring industry, and with discussion around the upcoming ICE deadline becoming ever more frequent, Wolfenden has partnered with Zenith to implement a multi-channel approach to continue to assist with its goals and amplify its voice within the sector.
Since the initial start of the partnership in summer 2024, this multi-channel approach utilising SEO and Digital PR strategy has already helped the brand see improvements, including increases in visibility, market share, organic sessions, and keyword rankings.
Peter Kersbergen, Interim Marketing Director at Zenith said: “As we continue our commitment towards eliminating tailpipe emissions in the UK, we needed an agency to help bring our mission to a wider audience. Wolfenden have really impressed us with their strategic lens, exciting Digital PR ideas, expert SEO abilities and personable team vibe. There is real chemistry between our two teams, and they are the obvious choice to help us grow our presence and maximise our marketing output.”
Meghan Burton, Operations Director at Wolfenden added: “Zenith’s mission is an admirable one, working towards a more eco-conscious future on our roads, and our team has been so excited to work with a brand who have such an important message. We have already seen improved visibility and an increase in market share in the few short months since we started and can’t wait to see the other roads we’ll travel together.”
