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Everything you need to know about the Marketing Zone at Digital City Expo


With Digital City Expo just days away, we’re putting the spotlight on the Marketing Zone of the expo, formerly known as Marketing Show North. 

Digital City Expo will take place at Manchester Central Convention Complex in the heart of the city, and will run across Wednesday 11th and Tuesday 12th of March, celebrating all things digital, spanning marketing, eCommerce, tech, media, creative and more.

Marketing Show North has been running for over five years and has established itself as the biggest gathering of marketing experts outside of London. This year, the same high-level expertise will gather at Digital City Expo.

The Marketing Zone will explore the many aspects of a rapidly evolving marketing mix, house the sector’s talented and most innovative companies, and see speakers tackle the most important industry challenges across its two stages.

For the first-ever Digital City Expo, the Lead Sponsor for the Marketing Zone is Silverchip, with the Marketing Inspiration Theatre being sponsored by Hootsuite, and the Marketing Masterclass Theatre sponsored by Adzooma. The Event Partners for the Marketing Zone at Digital City Expo are AdRoll, Pimento, Klaviyo and Hootsuite.

By registering for Digital City Expo, you will receive a free ticket to attend, granting you access to all four of the expo’s zones, as well as the Keynote Theatre where figures from a range of highly successful companies will talk on a number of crucial industry topics. There’s also the option to purchase a Priority Pass via the registration system to guarantee access and queue jump to the keynote theatre in the event that sessions on the day are oversubscribed.

Some of the keynote speakers have already been announced but a full list will be published later this week. 


With the other three zones at Digital City Expo focusing on Tech, eCommerce and Media, the Marketing Zone will bring together leading digital marketers to share knowledge on the latest developments in the sector.

Many of the companies of the speakers below are also exhibiting in the Marketing Zone, and are joined by the likes of YouGov, Force24, Mosquito, Arcadia and many others. A full list of exhibitors for the expo will be published later this week. 

Day One

Day One of Digital City Expo at the Marketing Masterclass Theatre will kick off with Quantcast’s Louise Briggs explaining where marketers fall short, and how a different approach can make a difference (11am). Force24’s Adam Oldfield will then talk on why it’s evolution, not revolution, that will help marketing ROI (11.40am). 

The afternoon’s discussions include leaders from Kentico and Quba examining the problems with content management systems (1.30pm), OneTrust PreferenceChoice’s Sam Plackett discussing the latest developments in cookies (2.10pm), and also Silverchip’s Liam Bateman sharing his views on command and collaboration when it comes to digital transformation (2.50pm).

Over on the Marketing Inspiration Theatre, the morning sees Accord Marketing’s Jon Bezalel (10.20am) discussing the role video plays in the marketing mix, before QBase CEO Rob Jones (11am) runs a joint gin-making session with Manchester Gin where he’ll be delving deeper into Personalisation.

Before midday, Beacon’s CEO Nigel Bridges (11.40am) will be talking about the need for greater transparency in online advertising.

The Marketing Inspiration Theatre will feature three more talks in the afternoon, including Conor McIlDuff from Channable (1.30pm) covering customer loyalty, Hootsuite’s Hope Kerby (2.10pm) identifying the social media trends to keep an eye on, and Klaviyo’s Rich Gardner (2.50pm) sharing strategies for winning the hearts, minds, and wallets of valuable customers.


Day Two

On the morning of Thursday 12th March, the Marketing Masterclass Theatre will hear AdRoll’s Carly Giltrap talk on how best to map a customer journey (10.20am), and Pimento Network’s Stephen Knight talking about what clients really want (11am) before his colleague, Pimento People co-founder Nick Band, explores the implications of the boom in freelancers (11.40am).

Neil Robinson from LeadFamly (1.30pm) will kick off the afternoon’s discussions at the Marketing Masterclass Theatre, by talking about the power of gamification in marketing, before Croud’s Andy Siviter shares four steps for success of Amazon (2.10pm).

Access’ Mark Hope and Acquia’s Eric Fullerton (2.50pm) will share their ‘crawl, walk, run’ approach to website personalisation success. 

Over on the Marketing Inspiration Theatre, Hootsuite’s Dominique Elsey begins day two’s talks by sharing ‘how to prepare for the future of customer engagement’ (10.20am)  before Carla Faria, Chief Revenue Officer at Takumi, talks about #trustissues in influencer marketing (11am).

Just before midday, Mustard Research’s Richard Walker (11.40am) will be covering effective market segmentation, and the afternoon’s inspiratonal talks include Canto’s Cory Schmidt on how you can generate more sales from organic search (1.30pm) and Fat Media’s Alexei Lee providing five key tops to tackle uncertainty with a good digital strategy (2.10pm).

Click here to register to attend Digital City Expo, where you can engage with a wide range of companies and hear top-level insights from certified experts.

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