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driven unveils first campaign for TotallyMoney since £10m account win


Manchester’s driven has unveiled its first work for TotallyMoney, the leading free credit report provider. 

The TV and digital campaign features three toads dancing to a remixed version of Kylie Minogue’s number one hit Can’t Get You out of My Head.

The toads keep boogying as the song tells viewers that at TotallyMoney, “Your credit score is all we think about”. The ad then directs viewers to the brand’s website to “toadally improve your credit score”.

driven won the £10million above-the-line account last March.

Watch the ad here

“Every category needs a brand capable of leading the market in a new comms direction,” said Graham Drury, Partner at driven. 

“Huge credit goes to the team at TotallyMoney for understanding this and for being that brand in the credit report world.” 

The commercial was animated by Stockholm-based animation house Milford.

The campaign is live now across the country, with media planning and buying by All Response Media in London. 

“We wanted an advert that would encourage positivity and optimism, because money and finances don’t have to be a worry if you have the information you need to do something about it,” said Nathan Levi, Chief Marketing Officer at TotallyMoney.

driven’s other current clients include GO Outdoors, Subway, Severn Trent Water and Funding Circle.

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