Value retailer JTF has appointed Leeds agency twentysix to increase site traffic and improve user experience and conversion rate.
The discount wholesaler, headquartered in Nottinghamshire, is aiming to significantly grow its digital proposition over the next 12 months.
The campaign will include technical SEO, conversation rate optimisation, PPC, affiliate marketing and UX testing, using the agency’s state-of-the-art biometric lab.
Jonathan Newton, head of digital at JTF, said: “We’re incredibly excited to be working with twentysix to transform our customer journey and grow our traffic over the next year.”
Oli Lee, business development director at twentysix, added: “Straight away, we knew that we were a great match for the enthusiasm and fast pace of JTF.
“Our team of 50 search and data experts are ideally positioned to meet and exceed the company’s ambitious growth targets and we’ve already started to provide real value to the JTF team.”
twentysix, which also has offices in London, Hong Kong and New York, also works with Rivera Travel, P&G and Perfect Homes. It was ranked fifth in this year’s Prolific North Top 50 Digital Agencies.
