Leeds' icelolly to sponsor Piers Morgan's Life Stories

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Piers Morgan

Leeds-based icelolly.com has been announced as the sponsor of Piers Morgan’s Life Stories on ITV as part of a multi-million pound investment to drive awareness  and growth.

The deal, which includes broadcast and online sponsorship, will debut when the show returns on Saturday May 25 with Morgan interviewing Spice Girl Mel B. 

The 60-minute programme will air at 9.30pm for five weeks and is predicted to deliver a weekly audience of more than four million viewers. Icelolly.com branded idents will feature at the beginning and end of each live episode as well as catch up on ITV Player.  Bespoke bumpers will also air either side of advertising breaks. 

Using the tagline: Do It For The Stories – We’ll Find The Deal To Get You There, the campaign centres around customers’ experiences and how they create their own stories while on holiday. 

“The first few months of 2019 has seen us cement our position as the UK’s leading holiday comparison and deal travel deals site,” said Ross Matthews, CMO, icelolly.com.

“The Life Stories theme fits perfectly with icelolly’s ongoing ‘Do It For The Stories’ campaign, enabling us to reach a substantial audience with our core message that ‘we’ll find the deal to get you there’.”