Digital health sector specialist plans for growth as new public sector web guidelines near

A Leeds digital agency that specialises in making websites more accessible for the NHS is marking 20 years in business with new growth plans.

Mixd was founded by Phil Shackleton and Mike Danford to provide user-centred digital design and services. It has become a national leader in accessibility design for the NHS and the wider public sector.

The agency employs 16 and is now seeking to expand through a buy-and-build strategy. It recently won new contracts in Wales and Scotland to cover the whole of the UK.

Shackleton said: “We’ve built a fantastic team and business over the last 20 years with a reputation as leaders in web accessibility. Now, it’s time to take our company to the next level as we accelerate our growth plans with a sustainable acquisition strategy that will complement our organic growth.

“We have been promoting web accessibility and user-centred design principles for 20 years, creating user-friendly digital services that are intuitive and simple to navigate. It’s a great platform to build on for the future.”

From October 2024, the Government Digital Service (GDS) will begin monitoring public sector websites and mobile applications for compliance with the new Web Content Accessibility Guidelines (WCAG) 2.2 criteria. The update introduces additional criteria aimed at improving accessibility for users with cognitive and motor disabilities and enhancing mobile usability.

As specialists in web accessibility and experts working with UK public sector organisations, Mixd supports customers through this transition by offering accessibility auditing, training, and compliance advice.

Danford said: “With more patients relying on digital tools for appointments, prescriptions, and health advice, ensuring that these platforms are usable by everyone, regardless of ability, is essential. Non-compliance could result in patients being excluded from essential services, exacerbating health inequalities and limiting access to care. Our whole team is passionate about the difference great, and accessible design can make to users. It’s driven our business for 20 years.”

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