Manchester's Inc & Co acquires digital innovation agency Skylab

Simon Austin's picture

Manchester-based Inc & Co Group has acquired digital innovation agency Skylab, which has clients including Manchester United and the Aston Martin Red Bull Racing team.

Skylab, which is based on Trafford Park in Manchester, was founded in 2005 by Bafta Award-winning Nigel Collier and Strategy Director David Logan. Both will continue to support the firm, which will sit within Inc & Co Group’s creative collective alongside fellow digital agencies Cuhu and Neon.

Skylab’s clients include Manchester United, Manchester City and Fifa in football, Formula 1 teams Aston Martin Red Bull Racing and Scuderia Toro Rosso, and federations the IOC, Swim England and the British Paralympic Association.

Jack Mason, Group CEO of Inc & Co Group, said: “This is the next step in our ongoing and successful growth plan. Acquiring Skylab strengthens our digital innovation capabilities; offering all members of the agency collective, as well as new and existing clients, a chance to tap into Skylab’s specialist skillsets.

“Our ambition is to be a leader in the digital space and bringing together Skylab with agencies, Cuhu, Neon, and our PR agency Brass, puts us in a strong position to make this happen.

“We are very excited to welcome Skylab to Inc & Co and I’m thrilled to be working with Nigel, David, and their team.”

Nigel Collier added: “Our vision is world-class work, on a world stage. Becoming part of Inc & Co gives our staff and clients the additional resources to achieve that vision.

"With our shared commitment to delivering excellence and maintaining long-lasting relationships with our clients, I look forward to working alongside Jack and the rest of the Inc & Co team.”

Inc & Co Group is a business collective that “helps integrated agencies and businesses thrive by providing collective resources such as business development, strategy, financial, and HR support across the group”.

Mason added: “It’s an exciting time for the Inc & Co brand. We have a strong acquisition strategy for 2020 and are actively encouraging businesses to get in touch to see how Inc & Co can support them.”