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DFS launches world’s first campaign on Pinterest’s Shuffles

Pinterest and Doncaster furniture retailer DFS have launched a global first campaign using Pinterest’s standalone app Shuffles.

Shuffles attracted a cult following when it first hit App Stores last year and is a “powerful and engaging way to create collages and digital art, allowing users to express ideas and unleash creativity on their phones.”

The app empowers users to cut, overlap and add elements and animations to images from their camera roll or from Pinterest Pins to visualise their inspiration all in one place.

DFS is the first brand globally to harness the unique power of both Shuffles and Pinterest in a partnership to support its latest brand campaign What’s Your Thing? Over the next four weeks DFS is inviting home enthusiasts to express their interiors ‘thing’ in Shuffles, using DFS sofas and beds, for a chance to win the content of their shuffle by publishing their creation on Shuffles, Pinterest and Instagram using the hashtag #MyDFSThing.

The campaign is running on channels including Pinterest, where millions of interior lovers come each month to discover and shop new products for their home. The campaign will be encouraging Pinterest users to head to Shuffles and take part in the competition.

Karen Bloom, creative strategy lead at Pinterest UK, said: “We’re delighted that DFS has incorporated Shuffles into their What’s Your Thing? campaign, which is all about celebrating individual style. Shuffles is the ideal tool to help unlock creativity, encouraging people to discover and share their sense of style in a visually arresting way. Activating the campaign on Pinterest, where millions of people come every month to discover and shop new products, means DFS will be inspiring people with the very things they’re already looking for.”

Catherine Woodward, head of digital marketing at DFS, says: “What’s Your Thing? highlights our belief that homes should be a unique expression of who we are and that’s why Shuffles is such a great fit. It both helps and inspires our customers to really embrace styles that reflect their truest selves.

“It’s the perfect ‘moodboarding’ tool for our customers. They can browse our diverse collection of sofas and beds to find the one that’s just right for them and also use the many collage tools on the app to bring their ‘thing’ to life, giving them confidence in their interior design decisions before purchasing.”

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