Jet2 launches 'summer's saved' campaign... a day before Spain travel ban

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Jet2

Leeds’ The Home Agency has launched a new ‘Summer’s Saved!’ ad campaign for Jet2holidays - a day before the government banned all non-essential travel to Spain.

Three new adverts aired from Friday, showcasing the Jet2holidays experience to young couples, couples and families. The ads “call out the great deals available this summer and encourage customers to book an ATOL protected package holiday direct or with a local independent travel agent”.

However, the following day, the government announced that non-essential travel to mainland Spain was being stopped because of a spike in coronavirus cases in the country.

Passengers travelling to mainland Spain, the Balearics and Canaries will also need to quarantine for 14 days upon re-entry to the UK. The country is the most popular destination for UK holidaymakers.

The adverts were accompanied by the track ‘Hold My Hand’ by Jess Glynne and premiered during TV programmes such as Vera, Celebrity Gogglebox and The Voice Kids.

Steve Heapy, CEO of Yorkshire-based Jet2.com and Jet2holidays, said: “We are operating to 44 fantastic destinations this summer, and we are delighted to be flying customers away on their well-deserved holidays.

“As customers would expect from a Which? Recommended Provider, we’re continuing to put every ounce of effort into delivering our industry-leading customer experience, and with some fantastic deals available, we are sure these adverts will inspire people to book their next trip with Jet2.com and Jet2holidays.”