Full-service digital agency Cantarus has launched a new brand identity refecting “the scale and sophistication of the business and its ongoing desire to help ambitious clients get more from digital.”
Cantarus added that the rebrand also represents a milestone moment for its ambitious national and international growth plans.
The brand launch comes as the agency looks forward to its 20th birthday in March, and follows significant development of the agency’s Manchester head office to create a more contemporary, innovative, and collaborative workspace. The new brand launch includes a new logo and website, backed by a rich suite of creative assets.
The core aim of both the new brand and website was to better articulate Cantarus’ positioning and service offering, reflecting the changes across the business over the past several years. Cantarus has a focus on delivering deeply engaging experiences built to the highest engineering standards. The new website ms to communicate Cantarus’ identity and what it stands for, with simple yet compelling design and engaging messaging.
Lee Adams, CEO at Cantarus, said: “This is an exciting time in Cantarus’ history. Our business has evolved enormously since its launch back in 2003, and our brand and website need a complete reinvention to reflect that. We are now established as a market leader in creating digital experiences that bring organisations and their customers closer together, and enjoy a hard-won reputation for combining innovation, consultancy, design, and engineering to produce stellar outcomes for our clients.”
Rob Helsby, head of experience design at Cantarus, oversaw the rebrand. He added: “Rebranding your own agency is always a challenging and exciting process. We looked to engage as many people as possible, running internal workshops, sending out team-wide surveys, conducting 1:1 interviews with teammates, and reaching out to our client partners to understand what the business means to people.
“It was important to us to build a brand that really resonated with its audiences. We established our core values of Innovation, Passion and Integrity, which were relatable to everyone within the organisation. Cantarus are on a mission to reframe the whole concept of what we can achieve for our clients via digital.”
Cantarus is a Prolific North Top 50 Digital Agency partnering with clients from a variety of sectors spanning membership, education, and charity to deliver engaging digital experiences. Its client list includes British Army, Royal College of Physicians, WHSmith, British Cycling, Worldpay, The Law Society and Office for Students.”
