Jaywing UK Limited, the award-winning integrated marketing agency, has officially joined Stubben Edge Group.
The agency, which brings a 25-year heritage in data science and its cutting-edge Accelerator Lab to the table, aims to significantly boost Stubben Edge’s capabilities through the acquisition, particularly within the financial services sector. It adds that the deal also creates “exciting new avenues for innovation and accelerated growth, benefiting both Jaywing UK and its diverse client base.”
The strategic integration arrives during a period of substantial growth for both organisations, while tThe timing empowers the combined group, allowing it to rapidly utilise enhanced capabilities and market momentum.
Jaywing UK contributes its proven expertise, including data science, integrated marketing strategy, and AI-driven proprietary technology directly from its Accelerator Lab.
The acquisition also provides Jaywing UK clients with access to a broader portfolio of integrated services and technological innovation.
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Catherine Kelly, managing director at Jaywing UK, highlighted the key benefits for the agency and its clients: “This is an incredibly exciting development, allowing us to significantly build on our 25-year legacy in data science, AI and integrated marketing.
“By combining our deep expertise with Stubben Edge’s cutting-edge technology, we are truly enhancing our ability to deliver the innovative, data-driven solutions our clients need to achieve tangible growth and navigate complex markets. Our focus at Jaywing remains on client success and utilising these newly combined capabilities to drive even better performance.”
Stubben Edge, meanwhile, views the acquisition as a powerful advancement in its core mission.
Established in 2018, Stubben Edge has consistently driven change within financial services, particularly in the insurance industry, through innovative technology and products. The group’s ambition is clear: to leverage data and technology for robust industry expansion.
Stubben Edge’s decision to acquire Jaywing UK stems from a precise recognition; the agency’s deep-rooted, proven expertise in data science, advanced analytics, and Artificial Intelligence were seen as being exceptionally complementary to Stubben Edge’s strategic objectives.
Chris Kenning, CEO of Stubben Edge, said: “We are thrilled to welcome Jaywing’s UK operations into the Stubben Edge family. Jaywing’s exceptional reputation for digital marketing and data-driven insights will perfectly complement our own strengths and help us deliver even more integrated solutions to our clients. Jaywing will bring its proven expertise in digital marketing and data insights to enhance Stubben Edge’s offerings, whilst Stubben Edge will enable Jaywing’s clients to benefit from a broader range of integrated services.”
Ultimately, this joining of forces demonstrates a powerful, shared commitment, encompassing data-driven innovation, sophisticated technology application and a commitment to delivering measurable business impact for clients.
While Jaywing, a Leeds-based integrated marketing agency with a further office in Sheffield and a history of developing cutting-edge AI-powered solutions, probably need little introduction to most readers, Stubben Edge Group is a specialist London-based UK FinTech. It focuses on revolutionising the financial services industry, particularly insurance and aims “to harness the power of data and technology to drive efficiency, growth, and transformative change within the sector.”
