Brandchange is producing a new television commercial for digital crafting company, Graphtec, featuring lifestyle influencer, Sally Hurman.
It is set to air across the North East region through Sky’s AdSmart technology and will then go nationwide.
“We were really excited when Graphtec approached us with a brief to produce their first Sky AdSmart commercial. The more we explored the possibility of working with an influencer, the more it made sense to get Sally involved, she was the perfect fit for their brand, and with the added bonus of utilising her social media following we are confident the campaign will be a great success,” explained Ken Davies, creative director at North Wales-based Brandchange.
The 30 second commercial will be filmed in Hurman’s home.
“With Brandchange’s direction, we are able to use Sky AdSmart’s technology to place our brand and product in front of a very specific targeted audience. Working with an Influencer is also very exciting for us as it enables us to reach an even wider and new market,” added Phil Kneale, CEO at Graphtec GB.
