Hospitality marketing specialist agency Brain Fuud has been hired by Vocation Brewery to develop a new pizza concept for its forthcoming bar.
The Leeds agency will be responsible for menu and recipe development at the new bar, which launches in Halifax later this summer, as well positioning and brand creative, working closely with the brewery’s in-house marketing team.
James Newman, founder at Brain Fuud, said: “We’re delighted to launch our new menu development service with such a fantastic, well respected brand like Vocation.
“The pizza category within the UK continues to grow at pace, following closely the market trends bubbling up in the States, and we’ll be tapping into these to produce a standout proposition for Vocation’s new bar.”
Richard Stenson, managing director at Vocation, added: “Pizza and beer are similar in their principles, however, to make great pizza and great beer you need real understanding. In Brain Fuud we have found a company that loves pizza and knows what it takes to make it great!”
