BBC Sport has been accused of plagiarism for using the slogan ‘Slay In Your Lane’ in a campaign for the upcoming Fifa Women’s World Cup.
Yomi Adegoke, co-author of Slay in Your Lane: The Black Girl Bible – billed as an inspirational guide to life for a generation of black British women – claimed the broadcaster had “ripped off” the title of her book.
Last week, BBC Sport unveiled its ‘Change the Game’ campaign, created by its in-house agency, including a TV ad featuring some of the biggest names in women’s football.
Adegoke has taken issue with a supporting billboard that uses the name of her bestselling book, co-authored with Elizabeth Uviebinené – which includes an image of British runner Dina Asher-Smith in front of the slogan ‘Slay In Your Lane’.