Alchemy Media has been appointed to deliver a multi-media campaign highlighting vital information and support available to those affected by Crohn’s and Colitis.
The Closely Connected campaign breaks down the stigma of the conditions to aid diagnosis and highlight the support available both to those living with the conditions and to their family and friends. Activity will run nationally across radio, podcasts, out of home, print and digital media.
The charity’s campaign aims to improve the lives of those living with the conditions through accessing Crohn’s and Colitis UK’s services, which includes extensive information on their website and a vital support helpline.
The charity also aims to equip those who are closely connected to someone living with these conditions with the right tools and advice to support them from their diagnosis to day-to-day care.
Samantha Mahoney, Marketing and Communications Manager at Crohn’s and Colitis UK, said: “Finding out that you have Crohn’s or Colitis can be life-changing. The conditions have a huge impact on friends and family too. This is the first time we’ve used mainstream media to speak to our ‘closely connected’ audience.
“Alchemy Media’s vision and expertise in selecting the right mix of channels, which will be relevant and have cut-through, is vital in helping us make sure our work is seen and heard by the people who need our support most.”
Bridget Moore, Founder of Alchemy Media added: “Almost one in every 100 people are living with the life changing effects of Crohn’s and Colitis. We’re proud to be supporting the vital work that Crohn’s and Colitis UK are providing in educating the wider population and supporting those affected by these conditions.”
