by
Chris Newbould
Swift Group, the UK’s largest manufacturer of touring caravans, motorhomes and holiday homes, is launching its debut TV campaign.
The campaign has been planned and negotiated by Harrogate’s Alchemy Media and consists of 30” and 10” TV ads developed by Sheffield based brand communications agency Pavement. Thecampaign will launch today, March 6, and run across Channel 4, Channel 5 and Sky Media channels.
The commercial showcases the “joy and adventure that comes from owning a Swift product.”
David Wood co-founder and creative partner at Pavement said: “Our insight told us that what people truly value are the memories created by owning a Swift leisure vehicle. They are magical machines full of joy. We brought these memories to life through the idea of the vehicle remembering the special moments enabled by Swift.”
Bridget Moore, founder at Alchemy Media, added: “Swift is an award-winning brand who are delivering on their mission to produce the finest quality leisure vehicles, enabling families to create memorable holiday experiences time and again. Our TV strategy is crafted to communicate the joy of owning a Swift to key audience groups at scale, supporting sales through their unrivalled dealer network across the UK.”
Established in 1964, Swift Group employs over 1300 people from its HQ in Cottingham, East Yorkshire. Joanne Mitchell, head of marketing at Swift Group, said: “Embarking on this TV campaign is a hugely exciting step for our business and one of the most significant investments we have made in marketing.
“There’s been impressive growth in the sector during the last two years and we’re experiencing heightened demand for our fantastic range of innovative products which represent outstanding value for consumers. Our new campaign aims to really capitalise on this growth and drive consumer awareness around the enjoyment of owning a Swift product.”
