Branding and design agency Studio LWD has secured a rebrand project for women’s fashion brand Urban Bliss, following a six-way pitch.
The agency, founded in 2012 by creative director Laura Weldon, said it has been tasked with customer analysis, brand strategy, brand identity and tone of voice through the full rebrand project.
The project for the Manchester-based brand and retailer will also include logo design, iconography, photography, label design, packaging, online visuals, social media, corporate stationery and web guidelines.
Urban Bliss’ collections are sold direct to consumers through its own website, wholesale to major retailers including New Look and ASOS and through independent shops across the world.
Studio LWD creative director Laura Weldon said: “We are over the moon to have won this end-to-end rebranding brief from an exciting northern brand with huge ambitions and aims to disrupt the market in positive ways that will appeal to trend conscious girls and women across the UK and the world.
“Urban Bliss are forward thinking, with a creative mindset, unafraid to challenge the status quo, which makes them a perfect client for us, so we are hugely excited to be working with them.”
