Definition makes London agency acquisition

Charlie Spargo's picture
by Charlie Spargo
Nigel Howes, Louise Vaughan and Heather Baker

Strategic communications group Definition - with offices in Leeds and London - has moved for London agencies TopLine Communications and TopLine Film, its third acquisition in seven months.

TopLine Communications is a leading B2B growth agency focusing on digital PR and SEO, and works with clients including ABB, Access Self Storage, Bullhorn and Xero. It includes TopLine Film, an award-winning video production specialist with a global reach.

With this move Definition adds SEO, inbound marketing, video and animation content production services to its offering, and grows its annual turnover to £5 million.

Heather Baker, Founder and CEO of TopLine Communications joins the Definition Group board as Group Marketing Director. TopLine Communications joins Definition under the leadership of Louise Vaughan, whiile Jamie Field continues as MD of TopLine Film.

In the past seven months, Definition has also acquired London creative branding agency Redhouse and Leeds' Words & Pictures (W&P), an internal communications and employee experience agency.

Nigel Howes, Chairman of Definition (pictured, left), said: “The TopLine acquisition is an important next step in our ongoing growth strategy. It brings together two of the UK’s foremost B2B agencies - both leaders in their specific fields of reputation management and search-centric PR - to form the ultimate B2B growth agency and position it as one of the top 3 in the UK.

“The acquisition also broadens and deepens our sector and service coverage - adding fintech and engineering specialisms to our existing expertise in business and professional services, technology, education, transportation, health & wellness, financial services and the public sector.”

Heather Baker, CEO of TopLine, added: “Of all the agencies we’ve talked to, Definition stood out because its ambition, culture and values closely matched our own. It also had a clear and well-articulated growth strategy that offers excellent prospects for our business and our team. We’re incredibly excited about the opportunities to offer an expanded range of services to our clients and for working together with the other group agencies to deliver accelerated growth.”

Funding for this acquisition was provided by ThinCats, an alternative lender providing bespoke business funding solutions,

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