Accrington-based NORI HR and Employment Law has handed its first ever PR contract to Preston’s Fifty2M, which will be responsible for all aspects of the firm’s publicity.
Preston-based Fifty2M has been hired to help boost awareness of the company’s HR consultancy offering, and highlight how it differs from its major national rivals.
Amrita Govindji-Bruce, NORI HR’s Joint Managing Director, said: “With help from Fifty2M, we want to use our voice to challenge the assumption that all outsourced HR providers are the same, and ensure that the values we’ve chosen to build our business on continue to shine through even as we get bigger.”
Founder and managing director at Fifty2M, Lee Petts, added: “There’s no doubt that poor practice elsewhere in the sector has created a perception problem that prevents smaller businesses buying-in much needed HR support.
“As well as helping to raise awareness of the NORI HR brand in its target markets, we’ll be seeking to change opinions too.”
