Wolfenden provides digital strategy for Seasalt Cornwall
Clothing retailer Seasalt Cornwall has appointed Leeds-based digital marketing agency Wolfenden to bolster its online success with an organic and affiliates strategy.
The agency, which specialises in search marketing, has begun implementing an organic strategy which focuses on improving Seasalt Cornwall’s online user experience and further expanding its audience reach across the country.
It follows a significant increase in online traffic and revenue for the retailer since lockdown hit, the agency said.
Its strategy includes elevating the brand’s awareness through digital PR activity and securing coverage around Seasalt Cornwall’s core brand messages and initiatives.
Tim Ryan, Seasalt Cornwall’s Director of Digital, said: “The strength of Wolfenden’s approach and experience in our sector positions them perfectly for supporting us with this, but importantly for us, the team are a great fit with our own and we’re already enjoying the collaborative working approach.”
Wolfenden’s managing director Daisy Wolfenden added: “We’re delighted to be working with Seasalt Cornwall – not only strengthening the organic authority of the site and the user experience, but helping to broaden awareness of some of the brand’s key messages, such as those centred on sustainable and ethical fashion, to new audiences.”